What is a Social Supermarket?

Our Social Supermarket offers a wide range of affordable groceries to help people eat well despite the increasing cost of living. We work with local food producers and suppliers to provide products at a lower cost than many other supermarkets.

Who is it for?

Our supermarket is for Norwich residents affected by the rising cost of living and struggling to afford enough food.

There's no means-testing or other assessment and membership is free.

Sign up using the form below, pop in to see us in opening hours, call us on 01603 331966 or email kelsey@thefeed.org.uk

What is available?

  • Affordable food including fresh, chilled, frozen food and drinks; cleaning products; tins and packets of everyday essentials. We price our products at 60% of typical supermarket prices.

  • free toiletries and period products from our Hygiene Bank

  • free fresh fruit and vegetables, bread and other bakery items in our Community Fridge

Have a look around

How do I become a member?

You can fill in the form below, pop in to see us in opening hours, call us on 01603 331966 or email kelsey@thefeed.org.uk

Online Application Form

Once you have filled in the form we will let you know if you have been accepted as soon as possible.

It's quickest to sign up before you come to the shop, but if you need any help or want to chat through the form with someone, our team of volunteers are happy to help.

Why do you ask people to become members?

It helps us manage our stock levels, and report back to our funders on the impact of the project. Your details will be kept safe by The Feed and never shared with other organisations without your permission.

Opening times

10.00am - 3.00pm Monday to Friday.


65 Hall Road, Norwich, NR1 3HL.

Click here to see a map

This is at the city end of Hall Road.

Turn into Hall Road from Queen's Road, go past the Freemason's Arms pub and the supermarket is around the corner on the left set back from the road in a small parade of shops.


There is some short-stay parking outside the shop. There are a small number of two-hour parking bays on Hall Road on the opposite side of the road and towards the King's Arms.

Contact Details

Email kelsey@thefeed.org.uk

Telephone 01603 331966

Some of the items available in store

Click through to see all the images.

Can I donate?

If you'd like to make a monetary donation to support The Feed use this link: https://www.justgiving.com/thefeedfoundation

We also take donations of food and other stock. Please ensure food isn't past its 'Use By' date and we can only take products that have been prepared in a food hygiene-rated kitchen.

Apart from the supermarket, what else is available?

The Community Café and Kitchen is connected to the supermarket and is a space where:

  • members can relax and chat before and after shopping

  • you can get drinks and snacks

  • we organise free community meals

  • organisations have ree drop-in sessions with advice on money, energy bills, housing and more.

Click here to read more.

Follow on Social Media

The Supermarket has its own social media accounts:

What's the background to this?

We previously offered a Community Fridge at our Prince of Wales Road cafe, redistributing over 26,000kg of food waste annually. We are a member of the Norwich Food Alliance and helped to create the Food Poverty Action Plan.

The Social Supermarket will play a key role in delivering this plan, meeting the aims of improving skills and knowledge, reducing food waste, increasing access to support services, and filling gaps in provision.

How can I help out?

This is a real community effort and we couldn't do it without our amazing volunteers and suppliers.

Here's how you can get involved:

  • Volunteer in the community shop, kitchen and cafe. You can apply here.

  • If you're a local food supplier or have an allotment we would love to give out your food to the community

  • Donate carrier bags/bags for life etc

  • Local residents familiar with these issues can join our community consultation group

  • If you're from an organisation that offers advice or support, we could host an information session for our community

Contact kelsey@thefeed.org.uk if you can help with any of these or if you would like to learn more.

We are a member of the Nourishing Norfolk Network, led by Norfolk Community Foundation and working together to alleviate food poverty through affordable provision.

We're grateful to these organisations, and many others, for their support

Any event where you need food use the Feed. It's amazing and everyone is always impressed.
Catering customer

Get Involved!

Help our work in the community, and have a brilliant time doing it!