What is a Social Supermarket?

Our Social Supermarket offers a wide range of affordable groceries to help people eat well despite the increasing cost of living. We work with local food producers and suppliers to provide products at a lower cost than many other supermarkets.

Who is it for?

We know the cost of living crisis is affecting many people. Any Norwich resident struggling to afford enough food for themselves and their family can become a member. There's no means-testing or other assessment. Membership is free.

What is available?

  • free toiletries from our Hygiene Bank

  • free fresh fruit and vegetables, bread and other bakery items

  • basics like eggs, milk, cheese, cereals, tinned food

  • chilled and frozen food

  • cleaning products

How do I become a member?

Sign up online here

Once you have filled in the form you can use the shop straight away, you don't need to wait for a reply.

If you can't sign up online then you can do so in the shop.

Why do you ask people to become members?

It helps us manage our stock levels, and report back to our funders on the impact of the project. Your details will be kept safe by The Feed and never shared with other organisations without your permission.

What are the opening times?

10.00am - 3.00pm Monday, Tuesday, Wednesday and Friday.

12.00pm - 6.00pm on Thursday.

Where is it?

65 Hall Road, Norwich, NR1 3HL.

Click here to see a map

This is at the city end of Hall Road.

Turn into Hall Road from Queen's Road, go past the Freemason's Arms pub and the supermarket is around the corner on the left set back from the road in a small parade of shops.

There is some short-stay parking outside.

Some of the items available in store

Click through to see all the images.

Can I donate?

We are grateful for donations of stock (or if you donate money we can sometimes buy in bulk at a cheaper rate). We are particularly in need of:

  • Pasta

  • Tins

  • Toilet roll

  • Instant meals like noodles, instant curry pots

  • Cleaning products

  • Eggs

  • Fresh milk

  • Butter/spread

  • Cat and dog food

  • Coffee

We accept most donations, as long as items are in an unopened and clean condition, within their USE BY date (after the BEST BEFORE date is fine).

Apart from the supermarket, what else will be available?

We aim to create a real community hub, where people feel welcome and there is a sense of community, belonging and ownership.

Here are some of the services we offer:

  • Help with the rising costs of living

Membership is free and groceries are offered at significantly reduced prices. It will offer people stability of budgeting and security in the knowledge that if an unexpected crisis does happen, they will be able to eat. It promotes dignity and gives people choice.  

  • Helping your financial wellbeing 

Support services will be available on site with things like debt management, getting back into work and information about training and further education.

  • Cooking skills

We aim to open our Community Kitchen in September 2022 in the premises next door. It will offer workshops and courses to show people how to create tasty, nutritious, good value meals. Connecting over food is also a great way to reduce loneliness.

  • Use the kitchen for your group meetings

The Community Kitchen will be available to use for your community group meetings and for social gatherings. Use our venue and cook up some food too.

Follow on Social Media

The Supermarket has its own social media accounts:

What's the background to this?

We previously offered a Community Fridge at our Prince of Wales Road cafe, redistributing over 26,000kg of food waste annually. We are a member of the Norwich Food Alliance and helped to create the Food Poverty Action Plan.

The Social Supermarket will play a key role in delivering this plan, meeting the aims of improving skills and knowledge, reducing food waste, increasing access to support services, and filling gaps in provision.

How can I help out?

As a community project we rely on the skills and support of local organisations and residents.

Here's how you can get involved:

  • Volunteer in the community shop, kitchen and cafe. You can apply here.

  • If you're a local food suppliers or have an allotment let us know if you'd like to provide food on a regular basis

  • Donate plastic tubs, egg boxes, jam jars and cooking equipment (including white goods, storage, pots, pans, anything in a usable state!)

  • Local residents familiar with these issues can join our community consultation group

  • Partner organisations are welcome to team up with us to provide support with issues related to food poverty such as money, housing, employment and more.

Contact andrea@thefeed.org.uk if you can help with any of these or if you would like to learn more.

We are a member of the Nourishing Norfolk Network, led by Norfolk Community Foundation and working together to alleviate food poverty through affordable provision.

We're grateful to these organisations, and many others, for their support

You have helped me find my inner smile that had been buried for safety. I now just want to continue to shine.
Bloom project participant

Get Involved!

Help our work in the community, and have a brilliant time doing it!