We will open a Social Supermarket in July 2022

It's not open yet but will be soon!

Our new Social Supermarket, at 65 Hall Road (map), will provide affordable groceries for Norwich residents. We want to ensure everyone can access nutritious and affordable food whatever their finances.

What is a Social Supermarket?

A Social Supermarket is a new way of shopping, offering a wide range of affordable groceries to help people eat well despite the increasing cost of living. We work with local food producers and suppliers to provide products at a lower cost than traditional supermarkets.

Who is it for?

We know the cost of living crisis is affecting us all, so any Norwich resident can become a member. There's no means-testing or other assessment. Membership is free.

What is available to members?

Members can:

  • buy fresh, chilled and frozen food, plus toiletries and cleaning materials. All food is safe to eat and within its Use By date.

  • take free toiletries from our Hygiene Bank

  • take free food from the Community Fridge for emergencies and to reduce food waste

  • join workshops and classes to learn skills and connect with others (from September 2022)

  • get advice on food, money, housing and employment

Community groups can host cooking and social activities in our Community Cafe and Kitchen (coming September 2022).

How do I become a member?

Simply drop by to complete a membership form and then you can use the shop straight away.

Alternatively you can email andrea@thefeed.org.uk with your full name, address, postcode, phone number, and number of people in your house, and we will get your membership card processed ready for you to collect at your first visit.

Why do you ask people to become members?

It helps us manage our stock levels, and report back to our funders on the impact of the project. Your details will be kept safe by The Feed and never shared with other organisations without your permission.

What are the opening times?

10am-3pm Monday, Tuesday, Wednesday and Friday

12-6pm on Thursday

Where is it?

65 Hall Road, Norwich, NR1 3HL.

This is at the city end of Hall Road.

Turn into Hall Road from Queen's Road, go past the Freemason's Arms pub and the supermarket is set back from the road in a small parade of shops on the left.

There is some short-stay parking outside.

Apart from the supermarket, what else will be available?

We aim to create a real community hub, where people feel welcome and there is a sense of community, belonging and ownership.

Here are some of the services we will offer:

  • Help with the rising costs of living

Membership is free and groceries are offered at significantly reduced prices. It will offer people stability of budgeting and security in the knowledge that if an unexpected crisis does happen, they will be able to eat. It promotes dignity and gives people choice.  

  • Helping your financial wellbeing 

Support services will be available on site with things like debt management, getting back into work and information about training and further education.

  • Cooking skills

Our workshops and courses in the Community Kitchen will help people to create tasty, nutritious, good value meals. Plus connecting over food is a great way to reduce loneliness.

Follow on Social Media

The Supermarket has its own social media accounts:

What's the background to this?

We previously offered a Community Fridge at our Prince of Wales Road cafe, redistributing over 26,000kg of food waste annually. We are a member of the Norwich Food Alliance and helped to create the Food Poverty Action Plan.

The Social Supermarket will play a key role in delivering this plan, meeting the aims of improving skills and knowledge, reducing food waste, increasing access to support services, and filling gaps in provision.

How can I help out?

As a community project we rely on the skills and support of local organisations and residents.

Here's how you can get involved:

  • Volunteer in the community shop, kitchen and cafe. You can apply here.

  • If you're a local food suppliers or have an allotment let us know if you'd like to provide food on a regular basis

  • Donate plastic tubs, egg boxes, jam jars and cooking equipment (including white goods, storage, pots, pans, anything in a usable state!)

  • Local residents familiar with these issues can join our community consultation group

  • Partner organisations are welcome to team up with us to provide support with issues related to food poverty such as money, housing, employment and more.

Contact andrea@thefeed.org.uk if you can help with any of these or if you would like to learn more.

We are a member of the Nourishing Norfolk Network, led by Norfolk Community Foundation and working together to alleviate food poverty through affordable provision.

We're grateful to these organisations for their support

You have helped me find my inner smile that had been buried for safety. I now just want to continue to shine.
Bloom project participant

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