About us

We are a social enterprise with a mission to motivate change in people to prevent poverty, hunger and homelessness in Norwich.

How We Started

Our roots are in an organisation called Leap which started in 2008. It was established by Barry Allard when Norwich City Council was awarded funding from central government under the Enhanced Housing Options Trailblazer initiative. The funding award was given to look innovatively at ways of reducing homelessness by addressing multiple needs – investing effort into attitudinal change, developing resilience and adjusting behaviour for the long term.

We incorporated employment, education and training with accommodation opportunities. After two years of achieving strong results we were awarded Reaching Communities Big Lottery Funding for three years. This enabled us to expand the team and Leap became part of St Martin’s Housing Trust, which has over 40 years’ experience of working with the most marginalised groups.

In January 2015, Leap was awarded continuation funding from Big Lottery Reaching Communities Grant for a further three years through St Martins Housing Trust. Norwich City Council continued their strong support with partnership and financial backing.

In March 2014, to secure its legacy, Leap registered a Community Interest Company which traded as The Feed. This was the trading part of the organisation aimed at selling food to generate revenue.

The first public retail outlet for The Feed was a stall on Norwich Market which was set up following a successful crowdfunding with significant support from Kettle Foods, businesses and individuals.

Prince of Wales Road Cafe

In November 2018 the time had come to bring together all the activity of The Feed under one roof. Our premises on Prince of Wales Road gave us an indoor cafe space, a full kitchen to provide our supported work experience programmes, office space and storage.

Our mission

Our mission is to prevent poverty, hunger and homelessness in Norwich


Hear how we help people into work ... and about our delicious food too!


With several cafes, a catering business and a range of support roles, The Feed is a thriving social enterprise.

Our team

Our team is based at several venues in Norwich where we provide our delicious food, offer work experience and deliver our projects. The staff team is supported by our Board of Trustees and a pool of volunteers.

Our board

Our board is experienced and supportive

Partners and Supporters

We are grateful to the many organisations who support our work.

You have helped me find my inner smile that had been buried for safety. I now just want to continue to shine.
Bloom project participant

Get Involved!

Help our work in the community, and have a brilliant time doing it!