Tait joined our board in January 2025.
Tait Pollack is a brand strategist, entrepreneur and CEO of Pivotal, an award-winning agency group helping bold businesses build category-defining brands. He brings creative thinking, commercial experience, and a bias for action to every boardroom he sits in.
When asked why he joined The Feed he said "because it’s personal". Raised by a single mum on benefits, he knows what it means to grow up counting every penny and stretching every meal. There was no social supermarket back then—no place like The Feed. If there had been, it would’ve made a real difference to his own family.
What drew him in wasn’t just the mission, but the method. He said "The Feed isn’t waiting around for handouts. It’s raising money through creative, entrepreneurial means—funding dignity-first supermarkets and services that actually work". That spirit, coupled with real impact, is what Tait proudly supports as a non-executive director.
